I always wanted to be in marketing but, to be honest, for a long time I didn’t really understand what it was. I thought you became just a “marketer,” instead of what I came to learn was a much more complex field. Being a marketer is like being a doctor (insert eye roll). You don’t just go to one doctor for everything. There are specialists that guide you through specific things and the same is true for marketing.
You have people that create content— that’s the stuff on billboards, websites, social etc… then you have branding experts that make you stand out, product marketing, email marketing, digital strategists and pretty much everything in between.
I wanted to be a part of the human experience. To write things that made people stop and think, laugh and shed a single crocodile tear.
So, I became a copywriter. A copywriter can mean different things to different people but what I thought, and still believe is that as a copywriter you tell stories. Copywriting is the art of describing things and doing it with such a deep understanding of the human desire to want the next best thing, that it influences behavior. It’s about making words matter and invoking an emotional reaction.
But, where I got stuck, was in questioning the point of writing great copy only to have it sit in your metaphorical attic collecting actual dust. The answer? There is no point. It’s a waste of money and resources and I saw so many companies scratching their heads wondering why nobody was catching on.
So then, I became a consultant. As a consultant, I could write great copy while simultaneously giving companies the resources; like strategy and branding, to create winning marketing teams.
You and your competitor have the same chance of changing what a person does in a day. The winner will always be the one with a strategy in place; whether it’s set in stone, or on a sticky note on your bathroom mirror. When you strike gold, you better know how to collect. Luckily I have run the gamut and made mistakes and learned how to create evolving strategies that can grow when your brand does.
I’ve built and managed brands from the ground up and worn all the hats, even those visors with the clear plastic on top. I specialize in consulting for small companies. Companies just starting out with an idea they can’t yet explain. Companies that are backed by friends, family or investors that have yet to reach the public. Or, companies that have been around but need a bit of a facelift.
HOWEVER, I was told to never say never so if you are a large brand and want a fresh face and a svelte team, shoot a request my way.
The best way to reach me is through the contact form below or, if you’re in the Bay Area you can try yelling really loud(ly).